Qualitative Research
Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting. It focuses on the “why” rather than the “what” of social phenomena and relies on the direct experiences of human beings as meaning-making agents in their every day lives. Rather than by logical and statistical procedures, qualitative researchers use multiple systems of inquiry for the study of human phenomena including biography, case study, historical analysis, discourse analysis, ethnography, grounded theory, and phenomenology.
We Cover All Sectors in the industry
Product Testing
In-Depth Interviews
Customer Experience Measurement
Ad Pre & Post Testing
Focus Groups
Perception studies
Face-to-face Interviewing
Usership and attitude Studies
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